Coaching as a Career, perhaps you’ve considered this whether as an independent career choice or as an addition to your existing online business, or perhaps we’ve sparked a new idea for you!  We’re at the final article in our series, 7 Reasons Why You Need to Offer a Coaching Program.  Steps six and seven review how to fit coaching in with almost every business model, and how coaching really adds a great value for your customers!

Reason Six – Coaching Fits Just About Every Niche and Business Model

The beauty of a coaching program is that it fits just about every niche and business model.  To demonstrate just how adaptable coaching is, let’s take a look at a few examples.

Service Business Model – A freelance writer can offer a coaching program to help other aspiring writers grow their own freelance businesses.

eCommerce – A person selling dog-training tools can coach others on how to train their dogs.

Information Marketing – An information marketer in the health and fitness niche can offer personal fitness coaching or diet coaching.

Affiliate Marketing – An affiliate marketer that represents home organization products can offer a coaching program to help others become more organized.

As you can see, coaching is quite adaptable to fit both your needs and the needs of your audience.  The key to a successful coaching program is to identify a need within your audience and to solve it through coaching.  Offer valuable information over a specific period of time.

Reason Seven – Coaching Provides Added Value to Your Customers

Ultimately, you likely own an online business for two primary reasons.

#1 You want to make money.

#2 You enjoy your niche topic and enjoy providing value to your audience.

Coaching enables you to do both.  It gives you one more powerful way to connect with and interact with your customers. Providing this level of value and interaction can be immensely rewarding for both you and your customers.  There’s something quite satisfying about helping people solve their problems and coaching makes this possible.  You get to become an active participant and watch your customers’ lives change.

You’re able to provide unprecedented value.


The coaching business model has been around since the mid 1990’s and it shows no signs of stopping.  Customers are turning to it as a solution more and more.  And as technology improves online business owners are better equipped to provide valuable coaching to their niche clients.

Whether you’re looking to grow your brand, improve credibility, increase profits or simply provide more value to your customers, coaching can make it happen.

If coaching is a path that you are interested in, either as your sole internet business or as a value add-on in your existing web business, the next step is to take action!  There are many, many programs available that offer coaching training, as well as e-books, podcasts, websites that offer an absolutely enormous amount of free, quality content, and of course, you could also hire a coach yourself!  Make sure you look for a coach who works with others who also want to be successful in this satisfying and rewarding career.

What’s important is to move forward.  Remember, you don’t have to be perfect–but you do have to put yourself out there.

Ultimately the choice is yours, but if you have a strong desire to help others, skills such as teaching or instructing, and knowledge or experience that you wish to share with others–you may just have found your calling as a coach.

Add your comments below on your own experience of adding coaching to an existing business and any experience you might have with creating or marketing coaching products, or group and individual coaching programs. If you are new to the idea of adding a coaching program to your site, let us know what is stopping you–what are your questions, fears, concerns that are preventing you from moving forward!