Virtual Assistants – Up to step 8! In this series of 10 steps for virtual assistants we have been providing tips to establish a roster of satisfied clients and help you to become a successful virtual assistant, whether you are new or experienced, and giving you the chance to do what makes you happy and your clients happy, and to earn an income for you at the same time! (To begin at the first step in this series, click here.)
Of note: This particular series of articles is written from a perspective of someone who is currently a virtual assistant or has the specific skills to become one, and would like to add or obtain new or additional clients. If you are interested in being a virtual assistant but would like training or instruction, we will be adding additional resources and sites where training can be obtained, as well as sites where you can register yourself as a virtual assistant available for hire.
#8 – Guest Blogging to Attract Clients to Your VA Business
Many writers of well-visited blogs often get requests for guest posts. Sometimes they’re just totally random and off topic requests, but other times they are right on topic and something their own readers and subscribers will enjoy. Blog owners like having guest bloggers because it allows the owners to get out great content without having to spend the time writing it myself, as well as providing a fresh perspective for your blog.
Now I tell you this because you may be a little worried about approaching potential popular bloggers with an idea about a guest blog post. I tell you if you hit the right blogger with the right topic you have a very good chance of getting accepted with open arms.
In this blog post I’ll give you some suggestions on how to get your guest blog post accepted and create it so that you attract potential clients.
Let’s start with some tips to get your guest blog post accepted:
1. Know who you’re asking – Finding blogs to guest post on can’t be done by random cold-calling (or cold-emailing). You’ve got to know who you are contacting and how you will be an asset to them. That’s why it’s best if you approach blogs you read that are written by people you understand. That and bloggers will be much more open to readers than total strangers who all of a sudden found their blog because they want something (like exposure). That’s not to say the latter won’t work, but start with those you know and love first, especially if you’ve commented on their blogs as well.
2. Make it original – Don’t send over content you’ve already written. Write something original to the blog you are sending it to and when possible make it really relevant. Again this is where knowing the blogger becomes a big help. For example, you could write an article that’s a demo on how to use a specific kind of software that you use regularly, and you can use the blogger’s pictures to do the demo, which is original and also ties the blog owner into the post itself.
3. Edit, Edit, Edit. Oh, and spell check – although NEVER let spell check totally replace proofreading! Sometimes we’re in a hurry and forget to edit our stuff, I get it. Don’t do that when you send it to someone who’s going to be pretty critical of what you have to offer. Now don’t let this scare you off, either. A good blogger who is reasonable will tell you of any edits they’d like to see but you need to do your best editing before you send it over. Be professional with any editing requests and don’t take it personally, after all, the best authors have editors, too!
4. Flatter or promote the blogger – Let’s face it, we’re all human, and flattery (not “sucking up,” lol) goes a long way with raising you up in the eyes of the person you’re sending content to. One way to do this is to tastefully compliment them on something you’re impressed by. Another idea is to promote a product or website of theirs in your blogs post (or mention it).
Those tips will help you get your blog post accepted. Now what should you write about to gain new clients from the post?
Explain why they need a service you provide. Explain how to do a service you provide (without giving it all away). Explain the results they will get from a service you provide. Case study results you’ve gotten from a service you provide.
Again it’s all about showcasing your expertise in order to prove to potential clients that you can help them. This will be different for every virtual assistant but the one thing that remains the same is that potential clients want to know how you can get them results or free up their time. Make sure it’s clear how you can help in your blog post and you’ll have a good chance of securing a new client or two from your guest blogging efforts.
Keep moving forward and remember, if you do approach someone with an idea for a guest blog post, what’s the worst thing that can happen? They can say no! And yet–they just might be responsive and interested, and you’ve made a step forward in getting the clients you want for your virtual assistant business!