Virtual Assistants – This is the second in a series of articles providing tips and ways to market and establish a relationship with a roster of clients who have tasks that are suited to your skills and interests, and that you also find enjoyable. (For the first step in this series, click here.)
Of note: This particular series of articles is written from a perspective of someone who is currently a virtual assistant or has the specific skills to become one, and would like to add or obtain new or additional clients. If you are interested in being a virtual assistant but would like training or instruction, we will be adding additional resources and sites where training can be obtained, as well as sites where you can register yourself as a virtual assistant available for hire.
#2 – Advertising Your Virtual Assistant Business
There’s nothing new about advertising your business to get leads and sales, it’s been around since the beginning of business. If you have something to offer you need to tell people about it so that they know you exist, plain and simple. What is new is how we advertise. There’s offline and online. There’s QR codes and social media. So how do you choose?
Unfortunately there’s no simple answer here. Your end-goal with advertising is a high ROI (return on investment). How much you can afford to spend on advertising is going to be unique to every single person, business and budget. Take some time to really consider and brainstorm where you’ll find your target market. You don’t necessarily want to market yourself on a site where other VA’s hang out and share tips, but clients would not come to that site to look for a VA to hire. Make the most of any posts in a forum or any ad you decide to place, or membership site you decide to join, that those sites are frequented by your potential clients. These potential places to advertise a virtual assistant business may help:
Offline Advertising for Virtual Assistants:
- 1. Local offices of related businesses. (bookkeepers, real estate agents, etc.)
- 2. Local WI-fi hotspots that have boards or card-holders.
- 3. Chamber of Commerce meetings.
- 4. Meetup.com business groups.
Online Advertising for Virtual Assistants:
- Advertising spots on relevant websites. (marketing advice, business topics, where there are discussions between members or visitors on how to hire a VA, or that they use a VA, etc.)
- Listings on sites that offer RFP (request for proposal services)
- Online directories of Virtual Assistants (like Shelancers.com)
- Special offers on membership sites that allow member offers.
- Facebook advertising to your specific demographic (but can be very expensive, so be extremely cautious adversiting on Facebook).
My advice to you when going after business is to be aggressive. Don’t sit back and expect things to just flow to you. You need to grab yourself by the collar (tricky, I know), pull yourself up and use all the energy you have to get your business moving.
It’s a challenge to get the momentum going but once you do it will be greatly worth it. People can feel a business in momentum. It will shine through in your advertising, your graphics, your content and pretty much everything you do. You don’t get momentum through one ad.
Tracking is very important, however. I want to be very clear that I’m not suggesting you just throw out payment after payment without any idea how it’s working. Technology these days gives you no excuse not to know what the return on your investment really is. Watch what’s making you money and keep doing it, drop what isn’t.
In the end you don’t need a whole lot of clients to make good money as a well-paid virtual assistant. Get yourself out there, get that first client and then make a plan to get more. Don’t forget to ask those clients for testimonials and recommendations as you build your relationship with them. There are many people in need of your help and it’s your duty to put your business in front of them.
Good luck in growing your client base as you move forward as a virtual assistant!