Why You Should Care About Article Marketing as a VA

As a virtual assistant, you may be wondering how in the heck article marketing can help you and your career. Isn’t article marketing just for experts and authors?  The short answer is that article marketing is for anyone who wants to establish themselves as a leader in their field and drive more traffic to their website.  So, as the owner of your own VA business, article marketing can help YOU.

Before I get into the details of how article marketing can help you in your business, let’s take a quick look at what exactly article marketing is.  In a nutshell, it’s the process of using short articles for publication and distribution by other websites and off-line publishers, typically free of charge.

The first question that occurs to you is most likely, “Why would anyone give away their expertise and content for free?”  There are three main reasons:

Exposure.  The more places your market can find you, the more routes to your website, the higher your traffic will be.  Each article you write creates a separate trail someone can follow back to you – and become your customer.

Expert Status.  When you put quality information out into the marketplace, you will establish yourself as a go-to expert that people can come to for advice and information.  Don’t stop yourself just because you feel like you might not know every nook and cranny of your topic.  You need to know enough to provide value to your potential market and give them what they’re looking for.  That will put the level of an expert in their eyes.

Stamp of Approval.  When another website or blogger publishes your article, that serves as a recommendation or “stamp of approval.”  This validation serves as an introduction to that person’s audience, making them more receptive to your message. I f you don’t put your content out there, this can’t happen.

Article marketing isn’t just for authors or information product marketers.  Article marketing is for any business owner who wants to drive more traffic to their site, establish themselves as head and shoulders above their competition, and gain access to new audiences.  Your potential clients are out there looking for help, make sure you show up in the right place at the right time by creating great articles and sprinkling them throughout the web.

Watch for more articles in the next few weeks covering article marketing, for virtual assistants, as well as bloggers, writers, and anyone looking to improve their skill set.